01 / SAAS PLATFORM & LIVE-PREVIEW CMS
From a rigid marketing site to a custom affiliate SaaS platform. Built to give a growing team control.
OPEN TO FULL-STACK & FRONTEND ROLES
Hey, I’m Keith Wilhelm Felipe.
Complex systems.
Clear experiences.
Full-stack developer. UI/UX designer. I turn complex business workflows into thoughtful web applications that people can depend on.
THE BUILD SPACEKEITH.EXE
Design meets engineering
From idea to shipped.
const developer = {
mindset: "product-first",
craft: "full-stack"
};ENGINEERING × DESIGN × A LITTLE PERSONALITY01 — 06
307+
SQL migrations authored
BETTERMARKETERS900+
Automated tests
UNIT · SECURITY · BEHAVIORAL1,000+
Industrial SKUs managed
JJC TOOLBOX8
Departments connected
JJC ENTERPRISE ERP01 / SELECTED WORK
Built for the real world.
Different challenges. One approach:
understand the problem, then build with purpose.
02 / OFFLINE-FIRST INDUSTRIAL POS
A dependable toolroom companion for real warehouse work, from barcode scan to item return.
03 / JJC ENTERPRISE ERP
Finance, procurement, HR, and operations connected through a shared enterprise portal.
04 / BM-DEV-COMPONENTS
A shared UI vocabulary that helps multiple developers ship one coherent product.
05 / CLOUD APPLICATION
Exploring the full delivery path, from a Next.js application to two cloud deployment pipelines.
06 / PORTFOLIO & WEB INTELLIGENCE
A home for interactive work, thoughtful case studies, and a pixel-sized personality.
02 / THE PERSON BEHIND THE PIXELS
Good software starts
with understanding.
Keith W. Felipe Developer / Designer / Builder
I like the space where a complicated problem becomes something simple to use.
My first production system started on a warehouse floor. During a 486-hour internship at JJC Engineering Works, I built a Python inventory prototype. That grew into a full-stack role, an offline-first POS, and an enterprise ecosystem supporting 60+ employees.
Today, I lead full-stack development at BetterMarketers LLC, building a custom SaaS platform, live-preview CMS, and the systems that connect content, payments, and CRM workflows.
I bring product thinking to the entire build: how it looks, how it works, and how it holds up when people rely on it.
BSIT · ICCT Colleges, 2025Cisco Cybersecurity · 2024
03 / MY TOOLKIT
The right tools.
Thoughtfully connected.
Chosen for the problem.
Put to work in production.
⚛React
NNext.js
TSTypeScript
JaJavaScript
TaTailwind CSS
FrFramer Motion
RaRadix UI
shshadcn/ui
TiTiptap
ReRecharts
ZuZustand
ReReact Hook Form
ZoZod
04 / THE JOURNEY
Learning by building.
MAY 2026 — PRESENT
Lead Full-Stack DeveloperNOW
BetterMarketers LLC
Leading a Next.js and Supabase SaaS platform, custom CMS, affiliate workflows, payment integrations, and a shared UI library.
JUL 2025 — MAY 2026
Full-Stack Developer & UI Designer
JJC Engineering Works & General Services
From warehouse POS to finance, procurement, and an eight-department ERP. Building around the people doing the work.
APR 2025 — JUN 2025
IT Intern / OJT Student
JJC Engineering Works & General Services
486 hours of hands-on development. Built JJCIMS in Python and SQLite, laying the foundation for a full-time engineering role.
2021 — 2025
B.S. in Information Technology
ICCT Colleges
Built my foundation in systems, software, and design. Cisco Introduction to Cybersecurity certification, June 2024.
05 / HOW I THINK
Before the code,
ask better questions.
My discovery framework keeps the work
focused on what actually matters.
01
Who is this for?
Audience & context
02
What’s the next step?
One primary action
03
What’s in the way?
Visitor objections
04
How should it feel?
Visual direction
05
What’s already there?
Brand & assets
⌘
Human judgment. AI-augmented execution. I use Figma and v0 to explore, AI coding tools to iterate, and spec reviews, security checks, and automated tests to keep the work grounded.
LET’S BUILD SOMETHING THAT MATTERS
Your next challenge.
Let’s figure it out.
Have a product to build, a system to improve, or a role
where design and engineering meet? I’d love to hear about it.